About Us

Brand owner and designer Hunter Huelle is a proud Colorado native. As Hunter came of age, he developed a very atypical path for a Coloradan. While most of his peers explored the state's mountains and ski resorts on the weekends, Hunter could be found in either a basketball gym or his room, creating new designs in his sketch book as 90's hip hop blared through his headphones. Even though he has still never set foot on a Colorado ski resort to this day, he still happily finds himself in either a gym or fully emersed in his room designing most days. 

I guess some things never change. The fashion industry and the mind behind the HUE brand, however, is always evolving.  What started out as an experimental clothing release in 2019, repurposing vintage Polo rugby shirts, has evolved into clever boundary pushing designs seen on limited edition and one-of-one clothing drops. Since its origins, nothing about the HUE brand was been done traditionally, nor has it been confined to any boxes. One thing that has been consistent through it all is the brand's constant pushing of boundaries with homage paid to sports, culture and all of the unique humans involved. The goal of the brand is in the name itself. We aspire to become humans uniquely expressed by these clothes we wear.